In the midst of the impending announcement of the assumed PlayStation 4 this week, Microsoft UK executive Jon Grimes put his two cents in on the importance of the next generation announcement for the entire industry.
Grimes, in speculation of recent sales figures, took some time to reflect on this past gaming generation: "What has got us to where we are today is not going to be what gets us through the next ten years. Now we've also got to start from scratch when thinking about the future." Sony appears to already have this in mind, considering that it's seemingly directing some of its advertisement against many games that have made both the Wii and the Xbox popular, as well as the heavily-supported rumors of the complete implementation of online game-streaming service Gaikai and the new controller aesthetic.
Grimes, speaking in regards to what the announcement means to Microsoft, also said, "They'll (customers) still want to buy the devices out there. Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox." The trend that Sony has with its consoles consistently allows each console to financially exist in the industry for ten years. So, even though Sony looks to announce a new console, the PlayStation 3 will still be part of the industry for a while due to the PS3's console longevity.
We still have a long time to wait for the Wednesday announcement, but it's hard not to consider how the industry will respond to Sony's first step into the next generation. Microsoft had it last time with the Xbox 360, but Sony, unless something dreadful happens, all but has the lead into the next round of gaming consoles.