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PS4 to cost $349, says analyst Michael Pachter

3 June 2013

Wedbush Morgan’s Michael Pachter has predicted that PlayStation 4 will retail for around $349 when it hits stores this holiday season.

The analyst also pinned a $399 price tag on Microsoft’s Xbox One, which is also on track for a late 2013 launch.

Pachter dropped the comments during a pre-E3 chinwag with investors earlier today (via In addition to the retail price, he also offered that Sony’s next-generation console has a build cost of $275, again lower than Microsoft's rig, which stands at $325.

“We believe the ability to watch live TV from a cable, telco, or satellite set-top box through Xbox One could entice an MSO to drive subscriptions through a subsidised box in exchange for a multi-year contract. The ‘always connected’ requirement for the Xbox One likely means that a broadband connection will be required, suggesting to us that ISPs may have an incentive to offer a subsidy as well,” said the analyst.

“In addition, Microsoft could conceivably subsidise the Xbox One through prepaid Xbox Live Gold subscriptions (as it has done on a limited basis in the past) or premium Skype functionality as well. Similarly, Sony could subsidise the PS4 through prepaid PlayStation Network subscriptions, but unlike Microsoft, it does not have a history of doing so.”

PS4 was unveiled at New York City event back in February, though Sony neglected to show off the actual hardware or offer any indication of how much it’ll cost. More information will drop at E3 next week, so stay tuned to for more details.

How much do you think PS4 will retail for? Is Pachter on target or way off the mark? Sound off below.

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