Sony Europe chief Andrew House has pledged that the console maker’s targeting “an affordable price” for the Next Generation Portable (NGP) following its unveiling in Japan earlier today.
While House remained tight-lipped on an exact price point, he did say the machine would cost in the region of what Sony deems as “appropriate” for the handheld market.
"I can’t put a ballpark on it in terms of figures, but what I would say is that we will shoot for an affordable price that’s appropriate for the handheld gaming space," House told the chaps at Eurogamer.
Unsurprisingly, he also expressed the company’s desire to launch the pint-sized piece of kit at a price which turns a profit, though couldn’t say for sure if this would be the case.
"Ideally we would want to have our hardware be profitable, in addition to our software," he added. "We’ve experienced both sides and we know which one we like to be on!"
NGP launches in Japan this winter.