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Sony, Microsoft must ‘react to what we’re doing,’ says Reggie

Nintendo of America boss Reggie Fils-Aime has said that its competitors will need to offer more than prettier visuals in regards to next-generation hardware.

Speaking to CNET, The Regginator brushed off claims that Wii U will become obsolete once Sony and Microsoft get their new consoles out the door, saying both companies need to react to what Nintendo is doing.

“In the end, our competitors need to react to what we’re doing in the marketplace and need to figure out what their innovation will be,” said the executive.

“It’s likely that faster processors and pretty pictures won’t be enough to motivate consumers. They need to react to what we’ve done and we need to continue innovating with the Wii U and we will.”

Elsewhere, Fils-Aime said that Nintendo’s philosophy with Wii U is more about offering a new experience for its customers as opposed to bigger specs.

“For us, launching new systems is about bringing new consumer experiences to the marketplace and we’re doing that with Nintendo land and third-party publishers are doing it with games like ZombiU. For us, now is the right time to launch new hardware.”

Wii U launched in the U.S. last week and sold 400,000 units upon release. Sony and Microsoft are both tipped to unveil new hardware at E3 next year, and it is expected PlayStation 4 and the new Xbox will hit shelves in late 2013.

Stay tuned to PSU.com for more details.