David Mercer, the principle analyst for Strategy Analystics, has said that Sony’s Blu-ray format still has a lot of ground to cover in terms of convincing consumers to adopt the high definition platform, despite the recent demise of HD DVD.
“Blu-Ray disc has passed its first real test by beating HD-DVD,” said Mercer.
“But a much bigger challenge now lies ahead if Blu-Ray is to become as successful as DVD, and content owners, retailers and manufacturers must now demonstrate that they can work together to promote Blu-Ray effectively.”
Even so, Sony’s high def movie disc recently managed to top the two million sales mark in Europe, reaching the milestone at a faster rate than regular DVD.
Furthermore, Strategy Analystics has forecast that worldwide sales of stand alone Blu-ray players are expected to reach 100 million units by 2012.
Stay tuned for more Blu-ray news here at PSU as we get it.