DFC Intelligence has been chatting to Gamasutra about PlayStation’s prospects this hardware generation, and like the filthy hounds of controversy we are, we’ve been listening in.
The group’s President and Senior Technology Analyst Wanda Meloni thinks Sony is unlikely to make all its money back on the PlayStation 3, citing high production costs per unit as a primary factor.
"Sony has the most to lose with this current generation," Meloni declared.
Despite being couched in the rhetoric of doom and gloom, the rest of the analyst’s predictions are slightly more upbeat. DFS thinks Sony’s 67 per cent home format market share with the PlayStation 2 will shrink to 40-50 per cent by the end of PS3’s lifetime (presumably they’re taking into consideration both PS2 and PS3). Not a terrible situation to be in, even if you’re losing money on each unit produced.