Publishing giant Activision has announced that Destiny has "sold in" $500 million to retailers and first parties worldwide following its launch on September 9.
As such, the alien blaster has become what the company refers to as the “biggest new video game franchise launch in history.”
Said Bobby Kotick, CEO of Activision Blizzard, “Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny.
“This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world. The success of Destiny, along with the recent introduction of Blizzard Entertainment’s Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”
“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” added Activision Publishing’s CEO, Eric Hirshberg. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.”
Destiny is available for PlayStation 4, PlayStation 3, Xbox One, and Xbox 360, and is the brainchild of Bungie, the creators behind the multi-million selling Halo series.
PlayStation owners will be treated to 12 months exclusive content in the shape of The Dust Palace Strike.