Andrew Wilson, CEO of Electronic Arts, has admitted that the publisher failed to deliver on the last two Battlefield games (namely Battlefield 2042 and Battlefield 5), and that there’s “a lot of work” to do on the franchise going forward.
Speaking at the Goldman Sachs Communacopia & Technology talk, Wilson commented:
I don’t think we delivered in the last 2 iterations of that in the way that we should have. There’s a lot of work that we’ve got to do there. But at its very core, this extraordinary IP. And what we’ve seen in the world of entertainment is great IP is resilient. And we’ve seen movies not live up to the expectations of franchises.
Star Wars might be one such franchise. And then you can see what happens when you get the right creative team involved, how they can completely reinvent and grow a franchise. And I think we have an extraordinary creative team involved in Battlefield now who have unbelievable ambitions to own the first puts and shoot space, particularly as it feels to creation.
Battlefield 2042 was released in November 2021 for PS5, PS4, PC, Xbox Series X/S and Xbox One, although the game was met with a lot of criticism at launch during lack of content and various technical issues.