Andrew Wilson, CEO of publishing giant Electronic Arts, has claimed that generative AI could significantly boost monetisation by up to 20% over the next five years, as well as boost development efficiency by 30%.
Speaking at the Morgan Stanley Technology, Media & Telecom Conference earlier this week, Wilson outlined how technological advancements will allow for “deeper, more immersive experiences” that lead to major audience expansion in the next few years, and provide “a multi-billion dollar” growth opportunity.
The executive spoke on how he expects generative AI to make development within EA 30% more efficient, as well as swell its 700 million-strong player base by “at least” 50%.
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What we’ve seen every time there’s been a meaningful technological advancement in media and in technology, where you are able to democratise an industry and hand it over to the population at large, incredible things happen.
And so, the way we think about this is how do we build these things to be more efficient? How do we build these things to allow us to build deeper, broader, more deep, more personal experiences? And then how do we give that to the world.
And once you give that to the world where you have three billion players around the world creating personal content and expanding and enhancing the universes that we create, and building and creating their own universe on our technology platform, all of a sudden we are the beneficiaries of platform economics.
And for me that’s a multi-billion dollar opportunity for us in addition to what we would otherwise get from our regular growth.
[Source – VGC]