NewsNeowiz, the studio behind Lies of P, has posted a job listing for an AI artist, which reveals a clear push for the application of generative AI in its development process.
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NewsA number of new job listings for various Ubisoft studios have revealed that the publisher is looking for people to be familiar with the use of generative AI tools.
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NewsCrimson Desert developer Pearl Abyss has issued an apology for ‘unintentionally’ including generative AI assets in the final version of the game.
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NewsThe CEO of Take-Two has said that generative AI has ‘zero part’ in what Rockstar Games is building with Grand Theft Auto VI. Having said that, he admitted AI “always has” been a part of its game development process as a whole.
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NewsLarian Studios’ Adam Smith has revealed that using generative AI for text yields poor results, describing it as “3/10 at best.”
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NewsThe CEO of Larian Studios confirms it is using generative AI for its development process, but stresses Divinity won’t include AI-generated content.
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NewsGenerative AI seems to have had a fairly big part in the development of Let It Die: Inferno, according to the game’s Steam listing.
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NewsThe CEO of Silent Hill Ascension developer Genvid has argued that most consumers ‘do not care’ about the use of AI in games, while Gen Z apparently ‘loves AI slop.’
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NewsA number of developers at Obsidian Entertainment have revealed that they do not use generative AI tools for games such as The Outer Worlds 2.
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NewsWith news that Arc Raiders uses AI tools to aid in content creation, the CEO of publisher Nexon has said that we should “assume every game company” is using the technology.
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NewsSquare Enix has revealed that it is aiming for Generative AI to handle the majority of its QA and debugging by the end of 2027.
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NewsEA is one of the major players that are embracing the use of AI. Now, a report has claimed that staff are struggling to the demands from management that they use AI for ‘just about everything.’
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NewsLegendary Final Fantasy composer Nobuo Uematsu has taken a stance against using generative AI, saying he has never used it and ‘probably never will.’
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NewsFrontier Developments has confirmed it’s no longer using generative AI in Jurassic World Evolution 3 following overwhelming negative feedback.
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NewsTake-Two’s CEO has said he doesn’t believe the use of generative AI will ever be able to create a GTA competitor.
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NewsAshly Burch, the actor who plays Aloy in the Horizon games has spoken out about the leaked tech demo of an A.I. generated version of her character.
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NewsA leaked video reveals that Sony is experimenting with AI-powered versions of PlayStation characters, beginning with Horizon’s Aloy.
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NewsActivision is using AI-generated cover arts for fake Guitar Hero, Crash Bandicoot and Call of Duty games to gauge people’s interest in them.
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NewsMicrosoft announced a new generative AI model today, Muse, and made a few big claims about the model, including that it can help to preserve games.
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NewsGDC’s annual State of the Game Industry report for 2025 finds that among those surveyed, 52% of them said they work at studios that use Generative AI tools.
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NewsA job advert for Naughty Dog suggests that the studio is working on developing systems to bring A.I technology into its pipeline.
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NewsA new report reveals how developers at Riot, EA and Activision are already being replaced with generative AI and how others are forced to use it.
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NewsSAG-AFTRA members are ready to strike if a deal for the Interactive Media Agreement cannot be reached with game companies over generative AI protections.
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NewsNeil Druckmann gave an interview with Sony speaking on how he believes generative AI will “revolutionize” game creation and “push boundaries.”
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NewsEA boss Andrew Wilson claims that the company’s developers have ‘a real hunger’ to use generative AI to speed up game developments.
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NewsUbisoft is using generative AI to try and create NPC’s that can “really talk to you” with their new NEO NPC Project, check out the details here.
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NewsTwo indie developers speak on the current state of the games industry as it is plagued by layoffs and the implications of Generative A.I. in development.
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NewsGenerative AI could boost monetisation by up to 20% over the next 5 years, EA boss Andrew Wilson has said.
Read more NewsThe vast majority of developers are concerned about the ethics of using generative AI tools in their work, survey finds, check out the details here.
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NewsTake-Two’s CEO has said that NPCs can be made ‘really interesting and fun’ using generative AI.
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