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EA’s Andrew Wilson Suggests Putting Advertising Into AAA Games, Says It Could Be ‘Meaningful Driver Of Growth’

Andrew Wilson, CEO of Electronic Arts, has touched on the possibility of implementing advertising into triple-A games, suggesting it could be a “meaningful driver of growth” for the publishing giant.

The executive made the comments during EA’s latest financial call, during which he also described the new Battlefield game as a “another tremendous live service.”

“Advertising has an opportunity to be a meaningful driver of growth for us,” he continued, “…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences.”

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EA recently confirmed that it has two unannounced games that will be released by March 2025, and it is widely believed that one of these will be Dragon Age Dreadwolf.

[Source – GamesRadar]