Take-Two has conceded that FPS sequel BioShock 2, although profitable, wasn’t quite as successful as it could have been.
Speaking to VentureBeat, company boss Ben Feder commented, "We are in the business of creating huge franchises and launching hits. Even BioShock 2 is profitable for the company and is a great success."
"The franchise is viable and has a lasting impact on consumers. It was ultimately successful, but not hugely successful. We are also looking forward to other hits coming this year."
“The surprise factor is always going to be there,” he said. “Sometimes they work for you and sometimes they work against you. Our goal is to have them work for us. More often than not. We are in the business of creating huge franchises and launching hits.”
On the flip side, Wild West romp Red Dead Redemption sales exceeded expectations: “We had a sense the title would do well," said Feder. "We were not expecting this kind of audience. The guys at Rockstar have an unmatched track record in creating compelling content. It was also as robust a marketing plan as I have ever seen in my career. We took a few risks with it. We had a particular point of view on it."