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"He only does everything" – Kevin Butler’s Best Bits

When it comes to marketing, Sony’s pedigree speaks for itself. Ranging from pure genius, to idiosyncratic, to downright mind-boggling (anyone remember “The Third Place”?), the Tokyo giant’s adverts certainly know how to pull in the punters. They are, hands down, the best in the business. These days the situation is no different, although when it comes to flogging PS3s, we’re inexorably drawn to one particular avenue (and one that ironically Sony has paid some other blokes to cobble together)—a series of adverts staring a shouty, middle-aged chap named Kevin Butler. Since popping up in PS3 ads back in 2009, ‘ol Kev—played to perfection by actor Jerry Lambert—has attained cult status among gamers, becoming renowned for his witty ramblings and irreverently named executive monikers (highlights of which include the classic VP of Big Action Moments, VP of Fanboy Relations and the more recent Boombassador of Deals). As a testament to his continued popularity among PlayStation followers, Butler even put in a cameo appearance during Sony’s E3 2010 press conference, receiving rapturous applause from all in attendance, and no doubt those sat on their desks around the world watching the live stream when they should have been working.

Indeed, Butler’s Internet celebrity status is something only a handful of corporate big cheeses can boast at having attained; Nintendo has Reggie ‘The Reginator’ Files-Aime, kicker of ass and taker of names; and Microsoft had Peter Moore, perhaps best known for getting GTA tattoos slapped on his wrinkly biceps. Butler on the other hand, despite not actually being a real person or actually working for Sony in the first place, has managed to achieve universal recognition among gaming aficionados, accumulated thousands of followers on Twitter and has even prompted some fans to demand he gets his own game. And let’s face it, when it comes down to it, Butler’s popularity is entirely justified—he’s bloody hilarious. His ads are refreshing and have no problem poking fun at the innards of stereotypical corporate marketing (see Kevin Butler meets a fake TV family), and turning what would ordinarily be a generic commercial in to an epic, side-splitting smorgasbord of concise, comical antics. As you’ve probably ascertained by now, we’re big Butler fans here at PSU Towers, and as such have decided to rustle up a list of our favourite ads to feature the marvelous marketing mogul.

See below for Kevin Butler’s Best Bits, and be sure to let us know your favourites in the comments section below this article.

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Kevin Butler’s E3 2010 Speech

 

Kevin Butler and Best Buy are Unstoppable [HD]

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getVideo();

 

Yes we Canada

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so.addParam(“swliveconnect”, “true”);
so.addParam(“allowscriptaccess”, “always”);
so.addParam(“allowfullscreen”, “true”);
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so.addVariable(“videoId”, “223683”);
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so.addVariable(“pageUrl”, document.location);
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Kevin Butler – Gran Turismo 5 PS3 Commercial GT5

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so.addParam(“swliveconnect”, “true”);
so.addParam(“allowscriptaccess”, “always”);
so.addParam(“allowfullscreen”, “true”);
so.addVariable(“pid”, “psu004”);
so.addVariable(“siteId”, “26”);
so.addVariable(“videoId”, “223777”);
so.addVariable(“autostart”, “false”);
so.addVariable(“file”, “http://cms.springboard.gorillanation.com/xml_feeds_advanced/index/26/3/223777/”);
so.addVariable(“pageUrl”, document.location);
so.write(“flashcontent_26_psu004_single_223777”);
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getVideo();

 

Kevin Butler meets a fake TV family

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so.addParam(“swliveconnect”, “true”);
so.addParam(“allowscriptaccess”, “always”);
so.addParam(“allowfullscreen”, “true”);
so.addVariable(“pid”, “psu004”);
so.addVariable(“siteId”, “26”);
so.addVariable(“videoId”, “223801”);
so.addVariable(“autostart”, “false”);
so.addVariable(“file”, “http://cms.springboard.gorillanation.com/xml_feeds_advanced/index/26/3/223801/”);
so.addVariable(“pageUrl”, document.location);
so.write(“flashcontent_26_psu004_single_223801”);
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getVideo();

 

Kevin Butler – MAG Dear PS TV Commercial

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so.addParam(“swliveconnect”, “true”);
so.addParam(“allowscriptaccess”, “always”);
so.addParam(“allowfullscreen”, “true”);
so.addVariable(“pid”, “psu004”);
so.addVariable(“siteId”, “26”);
so.addVariable(“videoId”, “227921”);
so.addVariable(“autostart”, “false”);
so.addVariable(“file”, “http://cms.springboard.gorillanation.com/xml_feeds_advanced/index/26/3/227921/”);
so.addVariable(“pageUrl”, document.location);
so.write(“flashcontent_26_psu004_single_227921”);
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getVideo();

 

Kevin Butler – God of War III Dear PS TV Commercial

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so.addParam(“swliveconnect”, “true”);
so.addParam(“allowscriptaccess”, “always”);
so.addParam(“allowfullscreen”, “true”);
so.addVariable(“pid”, “psu004”);
so.addVariable(“siteId”, “26”);
so.addVariable(“videoId”, “227923”);
so.addVariable(“autostart”, “false”);
so.addVariable(“file”, “http://cms.springboard.gorillanation.com/xml_feeds_advanced/index/26/3/227923/”);
so.addVariable(“pageUrl”, document.location);
so.write(“flashcontent_26_psu004_single_227923”);
}

 

getVideo();