News PlayStation 5 PS5 PS5 ad PS5 ad The Edge Sony

New PS5 Ad ‘The Edge – Play Has No Limits’ Unveiled, Is Suitably Epic

Sony has churned out a fresh PS5 ad titled The Edge – Play Has No Limits ahead of the company’s planned showcase this Wednesday.

New PS5 Ad Revealed – The Edge

PlayStation’s global head of marketing, Eric Lempel, told Variety that the studio faced some challenges this time around due to the COVID-19 outbreak.

It’s really just talking about who we are as a brand and exciting and thrilling our fans. We want to excite and thrill you. We want to show them a path to the mysterious unknown… what you’re seeing is them coming to the edge and then going beyond. And really, that’s what we’re trying to signal here. It’s not about the features. It’s a brand spot.

Normally, when we go into market with a new console – and we don’t do that often, it might be once every six or seven years – we like to give people the opportunity to touch it, to see it with their own eyes, to play around with it. I like where we’re going with our advertising and I like what we’re conveying, but you really won’t get the full experience until you touch it.

That’s been an incredible challenge, so we have pivoted some of our communication to really try to strongly evoke the feelings you’ll get from using the console, and that was what our first spot was all about.”

[Source – Variety]