Shuhei Yoshida has assumed the role of President of Sony Computer Entertainment Worldwide Studios (SCE WWS) following the departure of Phil Harrison earlier this year.
Yoshida will begin his new role with the company starting today, after previously working as the SVP of U.S Studios, SCE WW.
He joined Sony in 1993, later becoming producer of the product development department in 1996 and Vice President of Product Development in 2000.
"SCE WWS has been developing global hit titles, sharing resources and know-how within SCE Group since its foundation, and we will reinforce our software business by further enhancing coordination among the studios under a new leader,” commented SCE Group CEO, Kazuo Hirai.
"Under the leadership of Yoshida, who has proven track record in managing creative talent, SCE WWS will accelerate the software development for the PlayStation 3 and PSP platforms and vigorously expand the gaming market."