Wedbush Morgan analyst Michael Pachter has said that PlayStation VR will likely cost around $400.
Speaking in the latest instalment of Pachter Factor, the analyst also said that Sony has the advantage over Oculus Rift due to PS VR being the cheaper option, and reckons the format holder will plan to sell 10 million units over time.
"I think Morpheus (PlayStation VR) is highly likely to be 400 bucks. It’s gonna be hard… — if you actually look at the headset, there’s a lot there. So, I think it’s gonna be hard to price it below 300; It’s possible… if they believe they’re gonna make enough of them.
“A lot of people don’t have a really high-end PC laying around, so I think the PlayStation 4 crowd has a huge advantage. Sony’s got an install base, as of November, of thirty million of them. So, I can see Sony planning to sell ten million Morpheus units. I doubt that they will sell those in the first year, because there probably won’t be a lot of content, but I can see them planning to sell 10 million over time.”
PlayStation VR is due out in the first half of 2016, though a price has yet to be announced. However, Sony has said it will likely be positioned at a similar price to a new games console. Oculus Rift will carry a $599 price tag when it launches in a few months time.