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PS3 first party content is "the best out there" says Hirai

Kazuo Hirai, President of Sony Computer Entertainment Inc. (SCEI), has said that he believes the PlayStation 3 possesses far greater exclusive content than that of its rivals, pointing to the machine’s “unrivalled” first party support and Blu-ray capabilities.

Speaking to MCV on the subject Final Fantasy XIII’s recent move to the Xbox 360, in addition to Microsoft’s investment in exclusive downloadable content, Hirai commented:

“On the exclusivity front – whether it’s downloadable or not – one of the unrivalled strengths we have, and we’ve proven this time and time again, is the power of our internal worldwide studios. Our first-party product is obviously platform exclusive and is the best out there.

"We’ve talked about a raft of great titles, whether that’s Little Big Planet, Resistance 2, SoCom, God Of War 3, Killzone 2, MaG, Motorstorm: Pacific Rift.”

Elsewhere, Hirai pointed to the inclusion of Blu-ray functionality in every PS3 console, which affords developers the opportunity to include exclusive content such as behind the scenes footage and interviews.

"Secondly, if we talk about Blu-Ray, there’s a lot of capacity there. Our discussion with a lot of the publishers is about how the PS3 version of a game has the capacity to exclusive things consumers will be interested in – interviews with the makers of the game, documentary on the franchise or ‘making of…’ footage.

"That’s as well as additional weapons, levels, tools and characters. Those things very much differentiate our offerings over and above other versions of the same game.”