Sony Worldwide Studios president Shuhei Yoshida has revealed that PlayStation 3 is finally turning in a profit – more than three years since the machine originally launched.
Speaking during a chinwag with IGN, Yoshida said that although hardware manufacturer is finally making money – albeit not a huge amount – on every PS3 sold, it isn’t in a rush to issue another price cut.
"This year is the first time that we are able to cover the cost of the PlayStation 3," he said, adding, "We aren’t making huge money from hardware, but we aren’t bleeding like we used to."
With Move and a heap of top titles on the horizon, though, Sony isn’t fussed about slashing the price of its flagship console anytime soon. Right now, they’re more concerned with replenishing empty retail stock.
"When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand," Yoshida continued. "At the moment, we are trying to catch up our production."
"We have lots of great games coming out and innovations with Move and 3DTV, so we don’t believe this is the time for us to think about a price drop."
However, Yoshida hinted that Sony may introduce additional console bundles in place of a price drop.