Jack Tretton, president and CEO of Sony Computer Entertainment America (SCEA), has revealed the company is holding back select stock for its next-generation console, in order to replenish inventory during the holiday season.
Speaking with Fox Business, Tretton said that Sony’s PlayStation business is “at an all-time high right now,” with over one million PS4 pre-orders logged ahead of its November 15 launch in the U.S.
"We want to make sure people can buy a PS4 on November 15 [November 29 in the UK] and through the holidays, so we’re holding back some inventory to make sure people will be able to buy one," he said.
"We can pre-sell every unit we can manufacture, and the good news is that production yields have been phenomenal. We’re going to work very hard to make sure that every consumer that wants one gets one."
Turn the page to see what Tretton said on the advantages that PS4 brings over Xbox One.
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Elsewhere, the executive was also quizzed what advantages PS4 brings to the table over its rival, Xbox One, which hits stores on November 22, priced $499.
He replied that Sony’s next-generation system offers a more powerful gaming experience for $100 cheaper than its competitor, as well as delivering the most diverse software line-up at launch.
Nothing like a bit of fresh mudslinging in the morning, eh folks?
PS4 will be released in the U.K. and Europe on November 29.