Sony looks set to drop the price of PlayStation 4 in North America, according to retailer Target, where the system is listed as $50 cheaper than the standard $399.99 asking price.
The format holder hasn’t announced a price cut for the U.S. or Europe at present, although the PS4 has been slashed in price over in Japan at the beginning of the month. Since the announcement at the Tokyo Game Show late last month, it has been speculated whether or not Sony will lower the price of its flagship games console in the west; according to Target, this indeed seems to be the case.
It’s not just gamers who have been expecting a price drop, either. Xbox boss Phil Spencer predicted that Sony will cut the price of its current-generation console following its decision to drop the cost in Japan. Again, nothing official has been announced as of yet, and there’s a chance that Target has posted this in error. We’ll be sure to keep you posted.
PS4 and Xbox One both launched in November 2013, although to date Sony’s machine has comfortably outsold its leading rival, with over 25 million consoles shipped worldwide to date. Microsoft has not yet divulged an exact sales figure for its flagship home console.
In addition to posting strong sales worldwide, PS4 is also tracking faster than the multi-million selling PS2 in the U.K., where it is reported to have outsold Xbox One on a monthly basis since the beginning of 2015.
PS4 launched in Japan in February 2014, and has since gone on to sell over one million units in its home territory. Sony recently announced a price cut for PS4 in Japan, with Xbox boss Phil Spencer predicting a similar move for the west later this year.