We all knew that Home would be a haven for advertising and getting your companies logo branded and plastered throughout the highly anticipated social networking platform.
So, it’s no surprise that some of the biggest names in the world are going to be partnering up with the application to bring their product up close and personal. Revolution is reporting that Red Bull is the very first company revealed for this procedure.
The company will have its own personal Home space, where gamers can hang out and take part in a game that has been made famous through Red Bull for quite some time, the Red Bull Air Race.
According to John Beasley, Brand Marketing Manager for Red Bull UK, Home provides the company with the opportunity to recreate their business plan within a video game atmosphere.
"The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand," he said. "It’s an easy environment for brands to take that first step into gaming."
When you put it like Beasley does, it makes perfect sense for non-gaming companies to make the transition into the industry via this popular medium.
Sony has revealed that they will release information on other partners at a later date. If that’s something you’re interested in learning more about, we’ll be sure to update you as information is passed along.