Shuhei Yoshida, Sony Computer Entertainment’s president of Worldwide Studios, said that he would like to see firmware updates for the PlayStation Vita to be less "annoying" than the updates for the PlayStation 3.
Yoshida said in an interview with Game Informer, "I agree, it’s very annoying when you only have one hour in your busy life to play a game, and when you have to spend 30 minutes out of that one hour to update the hardware… I cannot talk about specific plans, but we are very aware of the issues, and we’d like to address those issues on PS Vita going forward."
Perhaps a better option would be to release more changes and enhancements with each Vita update, which would constitute fewer updates along the way. That strategy would also give each update a feel of progress instead of security.
The Vita should also have a prompt which signifies an update. The PSP only required updates for PlayStation Network access, and games which required updates came with the updates. Essentially, if the update is significant and spontaneous, it should be specified with internet connectivity so all the online and social functions can be accessed readily.
Yoshida was also asked about the latest strategies that Nintendo has taken with the 3DS, such as the price cut and the extra joystick addon, and he remained neutral. "It’s clear that they didn’t believe a second analog was necessary when they designed the 3DS, so I can only guess it was requested by Capcom’s side."
Yoshida looks to be running his race instead of speculating on competition, though he did reference how healthy competition creates innovation across the board for all developers and creators.