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Sony launches new entertainment brand, includes PSN

Sony has revealed that the PlayStation Network and its associated services are set to undergo a massive change, as Sony unites all of its electronic entertainment services under the single banner, cleverly named the Sony Entertainment Network, which was unveiled by Sony boss, Kazuo Hirai, at the IFA consumer electronics trade show in Berlin this week.

“We’re leveraging the biggest asset, the Sony brand, to establish comprehensive, global platform called Sony Entertainment Network,” he said.

Sony has already launched the website of the new service, which focuses on what has been labeled the three core pillars of music, video and games. The site also includes a section for partner services, which Hirai says will play an important role in the new platform.

Stay tuned.

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