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Sony Looking To ‘Emphasise Value As Opposed To Price’ For PS5

Sony will attempt to emphasise value over price in regards to its next-generation console, PS5, according to PlayStation head honcho Jim Ryan.

Sony To Focus On Value Over Price For PS5 Cost

Speaking with the BBC in wake of the PS5 games showcase last week, Ryan revealed that while Sony has nothing to share on price right now, he explained that the digital-only version of the PS5 came about as “consumers are purchasing solely digitally these days,” and that the company did “what we typically try and do and just offer choice” to consumers.

Conventional wisdom and history show that our business is one of the more recession-proof businesses. But I think this will sharpen our need to ensure that we focus on getting the value equation right. And I emphasise value as opposed to price.

We must be more attentive than ever before to ensure that the overall value proposition in terms of the console and the games – the range of games, the quality of games, the quantity of games – makes this something that our community aspires towards.

Elsewhere, Ryan also touched base on the design of the PS5, which was also revealed during last week’s digital event.

The PlayStation sits in the living area of most homes, and we kind of felt it would be nice to provide a design that would really grace most living areas. That’s what we’ve tried to do. And, you know, we think we’ve been successful in that.

Sony will launch the PS5 in holiday 2020.