Sony’s Chief Financial Officer Nobuyuki Oneda has confirmed that the platform holder currently has no plans to lower the price of its PlayStation 3 videogames console.
Speaking during an interview with Smart Money, Oneda commented, “Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.”
“Our plan is not to reduce the price,” he stated.
It is heavily rumoured that competitor Microsoft will announce a price reduction on the Xbox 360 Pro at the E3 Media and Business Summit next week, which will see the console drop to USD 299.