Sony has shuffled its priorities from nabbing third-party exclusives to securing PS3-only in-game content, MLB: The Show senior brand manager Scott McCarthy’s revealed.
Quizzed by Scrawl FX if the console maker was still attempting to bag PS3-exclusive titles with developers, McCarthy commented:
"We work very closely with our 3rd parties publishers, not necessarily to lock down games exclusively, but to lock up exclusive parts of games. A good example is Batman: Arkham Asylum, where you could only play as the Joker on PlayStation 3.”
"When you make a title exclusive, you limit its promotional power; we don’t want to do that. We want games to be as big as possible – it’s great for the industry.
"However," he continued, "we want to make sure that you play it on the best system possible, so we like to take parts of games and make them exclusive to the PlayStation system."
Third-party exclusives may be going the way of the Dodo this generation, but Sony’s got more than enough first-party offerings up its sleeves for 2011, including Killzone 3, Uncharted 3: Drake’s Deception and infamous 2.