It’s becoming increasingly evident why Sony stands strong with the belief that their latest console venture has no need for a price cut. While analysts and would-be console owners alike continually demand for Sony to lower the price of PlayStation 3, recent sales data has revealed that such a move may not be necessary in order for the company to move consoles.
With the Wall Street Journal and other media outlets reporting doom and gloom for the black behemoth, sales data has indicated that PS3 sales are actually up 40 percent in comparison to 2008. That’s quite the feat considering the system is often considers a little too pricey for the average consumer.
“We’ve had a solid holiday season and have delivered consistent growth throughout this year. [2008] was a pivotal year for PlayStation with the best software line up in the industry, a dramatic expansion of PlayStation Network including the launches of the video delivery service and the beta of the PlayStation Home,” said Ian Jackson, Vice President of Sales for Sony Computer Entertainment America (SCEA).
Furthermore, Jackson attributed the fact Sony had sold far less consoles in November 2008 compared to the same period in 2007 to ”an abnormally strong month due to a price cut (with) the introduction of the 40GB PS3.”