The Borderlands movie had a positive impact on game sales for the franchise, Take-Two boss Strauss Zelnick has revealed during the company’s latest earnings call.
Released over the summer blockbuster period, Borderlands featured an all-star cast but failed to do much of anything at the box office, and hit streaming services pretty sharpish after its debut at cinemas. However, while Zelnick said that the film was ‘disappointing,’ it did have a positive impact on game sales.
With regard to Borderlands, we don’t really need to break out the contribution from the film, because while it was economically positive, it wasn’t material to our results. Even through the film was disappointing, it actually benefited our catalogue sales, so that is a sign that making a movie or a television show based on our very high quality IP can drive catalogue sales, and that can be a good thing.
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All that said, we’re really selective, and one of the reasons we’ve been so selective about licensing is we would really prefer that everything that comes out with our brands in it is really, really successful, and we can’t guarantee that, especially when it’s out of our hands. So, we have licensed other titles, we will continue selectively to do so, but [note the] ever so subtle word, selectively.
In related news, Borderlands 4 is officially in development and will launch in 2025 for PS5, PC, and Xbox Series X/S.
[Source – VGC]