Channel 4 has announced that GamesMaster, the cult UK TV show that originally aired in the 90s with Sir Patrick Moore as the titular star, will be coming back next year.
The series was revived in 2021 with three special episodes, which were broadcast on E4 and its YouTube channel. Now, the Channel 4 marketing team has announced on Twitter that GamesMaster will be returning in 2023. However, a press release confirms there will be some changes, as the show will have “a young, social-first audience in mind.”
Last year, we brought GamesMaster back, generating an incredible 152m total impressions across all marketing, social digital and linear channels. Now we want to take things even further. We want to continue to appeal to not just the nostalgic fans of the original series, but also bring GamesMaster to an even younger audience, people totally unaware of the brand heritage on 4.
This all-new take on GamesMaster 2023 would see us double down on the series’ success on social. Turning it into a gaming ecosystem on C4’s social platforms.
Related Content – Sony PS5 Complete Guide – Everything Explained On PlayStation 5 For New Users
This means we would still bring the entertaining gaming challenges, the nods to some of our most loved games and the unapologetic celebration of the very best of gaming culture, but we would be doing everything with a young, social-first audience in mind.
The 2021 reboot featured Sir Trevor McDonald in the role as the GamesMaster, with a presenting team comprised of Rab Florence, Frankie Ward and Ty Logan. Right now it’s unknown if any of the them are set to return for the 2023 iteration.
[Source – VGC]