The Washington Times has accused Sony in a recent editorial of being “determined to do everything in its power to hinder the market penetration of [PS3] in particular and Blu-ray in general.”
The piece states that the Japanese electronics giant has failed to take measures against the on-going economic crisis by refusing to lower the prince of the console, and claims its Blu-ray marketing is a “losing strategy.”
It goes on to state that Blu-ray could ultimately go the way of the dodo unless Sony decides to changes its attitude in marketing the high definition format.
“Sony and the rest of the Blu-ray manufacturers need to implement a radical shift in their marketing strategy: Hammer home the fact that not only will their new Blu-ray player play high-definition movies, it also will vastly improve the picture quality of their previously purchased libraries,” wrote Sonny Bunch.
“Without such a shift, the format might perish. Market penetration remains low, and every month people don’t buy a Blu-ray player is a month they get closer to downloadable HD movies and the death of the format as a whole.”
More through the link.