Why PS Vita was a no-show at E3 2016

Speaking during a chat with 4Gamer, Sony Interactive Entertainment Japan and Asia chief, Atsushi Morita, shed light as to why the PlayStation Vita was conspicuously absent from Sony’s E3 2016 press event.

According to Morita-san, the market for Sony’s handheld isn’t particularly large in the west, and due to E3 being held in the U.S. and targeting mostly consumers in that region, Sony’s focus reflected this.

Interestingly, he also said that he’s unable to comment right now as to whether or not Sony will produce another handheld system.

Elsewhere, Morita-san also offered explanation as to why the PlayStation 4 got off to a slow start in Japan. The executive attributed the sluggish uptake to many of the launch games being targeted at U.S. and European markets, which took a while to attract Japanese consumers to the new hardware.

However, in recent times the PS4 has see a number of Japanese titles launch on the system, with sales gradually picking up as a result. Morita-san said that sales of Sony’s flagship console are now at a steady pace in the country. 

Sony announced earlier this year that the PS4 has shipped over 40 million units since its launch in November 2013. Sales figures for the PS Vita haven’t been disclosed since its launch in December 2011, with Sony typically combining them with PSP and PS3 sales during its quarterly financials.

via DS