NewsEA’s CEO Believes The FIFA Brand Is “An Impediment” The Franchise
Electronic Arts chief executive officer Andrew Wilson called the title of “FIFA” for the publishers football franchise “an impediment”.
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NewsLicensing Debates Between EA And FIFA Might Result In A Name Change For The Storied Franchise
It seems the reason behind the potential FIFA name change stems from a licensing debate where FIFA is asking for more than double its current cut.
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