EA wants to reclaim FPS market, claims Battlefield 3 will be best game out this year
- Posted February 16th, 2011 at 11:02 EDT by Mike Harradence
- 12 Comments
Electronic Arts boss John Riccitiello’s reiterated that the firm is gunning to reclaim its position as market leader in the FPS genre.
The executive noted that EA calved out what they believe was the industry’s first “mass market” FPS series in Medal of Honor, though conceded the publishing giant no longer dominates the genre as it once did.
"I've made no excuse for the reality that I want market leadership in the first-person shooter business," said Riccitiello, speaking at the Goldman Sachs Technology and Internet Conference. "In many ways I feel that we created the first mass market first-person shooter with Medal of Honor and unfortunately with the transition to the PS3 era we lost that. We're after it now."
"There's a great thing about an annual franchise, whether it's us or our competition; when you've got that annual franchise it's a meal ticket, it can generate a great deal of income.”
"One of the problems with an annual franchise is you don't take the time to reengineer the underlying codebase so that it's as 'next-generation' as it can be," he explained.
Despite having fallen off its pedestal as FPS market leader, Riccitiello believes the upcoming Battlefield 3 is just the ticket it needs to re-establish itself in the playing field. In fact, he went so far as to claim that the shooter will stand head and shoulders above anything else released this year.
"We think there's a window of opportunity here. We've been investing for three years to build Battlefield 3. I think it will stand up as the best product in the industry this year... and we're going dead at 'em,” he commented.
Battlefield 3 is due out on PlayStation 3, PC and Xbox 360 in late 2011.
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Comments
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DaJamaican
- 8:14am EST - February 16th, 2011
- 1
Just make a next gen version of battlefield 2.... problem solved!!!
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Syphon_Filter
- 9:47am EST - February 16th, 2011
- 2
This company is dreaming a lot and thier dreams are not accepted by human brains.
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TekkenLord
- 10:56am EST - February 16th, 2011
- 4
BF is a way better game than COD. COD got to much lil kids play and cussin.
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DaddyBrown73
- 2:44pm EST - February 16th, 2011
- 5
I'm sure Battlefield 3 will be a game of exceptiional quality in the multi-player stakes and offer up a pretty good single player experience, but best game of the year? No, not really. It is, after all, just another FPS game.
And while I agree that COD is a little boys game next to Battlefield and Killzone, COD has the mass market behind it and will no doubt outsell everything...again.
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corrupted1
- 9:25pm EST - February 16th, 2011
- 8
the only reason this game will be the best is because most of the call of duty fan boys will jump ship when it comes out.and yes call of duty is garbage compare to battlefield. it all just depends on which type of game you like to play
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$Greatness$ |
GreatnessRD- 1:47am EST - February 17th, 2011
- 10
You burned me once with Medal of Honor 2010. You will not do it again!
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