GTA IV viral marketing continues with new poster

  • Posted February 5th, 2008 at 09:32 EDT by
  • 23 Comments

With the official launch date for Grand Theft Auto IV set for April 29th, Rockstar Games has taken no small steps in drumming up hype and anticipation for what is expected to one of the biggest games of 2008.

Late last month, residents of Brooklyn, NY were treated with the delightful “Wanted” ads posted on area telephone poles. The poster features the games core character, Niko Bellic.

It describes how he is wanted for a number of shootings in the Broker area (GTA IV version of Brooklyn) and is wanted dead or alive. Now the trend continues with a wanted ad in the Lower East side of Manhattan, for Little Jacob, a Caribbean arms dealer.

The ad suggests that the LCPD (Liberty City Police Department) will “clear any outstanding parking/speeding violations in exchange for information leading to an arrest."

Expect to see more of these sightings as we head closer to the release of this soon to be controversial title. PSU will keep you up to date on anything that happens surrounding Grand Theft Auto IV.

Source: Kotaku

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Comments

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  1. MilkyMilky

    • 9:40am GMT - February 5th, 2008

    That's not viral marketing idiot.  It's advertising.  There's no mystery because it says "Grand Theft Auto IV" right at the bottom!

  2. SiMpLy_iMpReSSd

    • 10:02am GMT - February 5th, 2008

    Cool, I Can't wait for this to be in my collection.

  3. Towelie

    • 10:07am GMT - February 5th, 2008

    That's awesome!

  4. saso_7 | goose_7

    • 10:32am GMT - February 5th, 2008

    Brooklyn is in the house.....lol just had to seeing as im located in Brooklyn....but yea rockstar is going pretty hard with the advertising

  5. cool6611 | cop1

    • 10:34am GMT - February 5th, 2008

    milkymilky u dont have to call someone an idiot before properly understanding the article, i have seen this word viral marketing on all the other websites that are covering this news.(gta4.tv , cvg, ign , planetgta etc). Do you think all of those articles writers are also idiots. There is something called manner and respect .

  6. Sevket_Erhat

    • 10:40am GMT - February 5th, 2008

    Excellent stuff

  7. 1solidsnake | solid1snake67

    • 10:40am GMT - February 5th, 2008

    lol that's funny. people in brook lynn were probably thinkingit was true

  8. Oddface | Oddface

    • 11:04am GMT - February 5th, 2008

    Cool!

  9. gingo | gingo

    • 11:10am GMT - February 5th, 2008

    psn id: gingo.... this is a good idea using these posters for advertising because they will make people stop and read then realise its for a game and the majority will buy it

  10. hush404 | hush404

    • 11:46am GMT - February 5th, 2008

    Uhh... what would they do if some tool got in contact with them and said they had killed the man on the poster and looking for the reward?

  11. InfernoReaper | GrimDarkling

    • 12:27pm GMT - February 5th, 2008

    Too bad I don't live around there or I'd start pulling those posters off and decorating my room in them.

  12. D3v1lwqer23 | GrimDarkling

    • 12:38pm GMT - February 5th, 2008

    Great...now some retard isnt going to get it and kill some dude that looks like them and try to collect.  I can see it now...and yes, people are that stupid, believe it.

  13. G-Code260

    • 2:18pm GMT - February 5th, 2008

    oh man thats awesome i hope we will be able to purchase these posters.

  14. Deldwen | Deldwen1

    • 3:35pm GMT - February 5th, 2008

    i feel for the old ladys of Brooklyn =[

     

    lol LOVE THIS

  15. JMelillo57 | jmelillo57

    • 4:22pm GMT - February 5th, 2008

    That is funny. I like this.

  16. PSN-pauls

    • 4:25pm GMT - February 5th, 2008

    thats different conpared to the other games

    looks good

  17. DnA19

    • 4:51pm GMT - February 5th, 2008

    lol, thats funny

  18. Uncool | Admodistrator

    • 6:35pm GMT - February 5th, 2008

    LOL if people started bounty hunting for these guys it would be hilarious.

  19. CONFLICT__01 | conflict01

    • 6:53pm GMT - February 5th, 2008

    Lmao !!!!!!! Quality ! ! !....i love rock*

  20. IONIXX | IONIXX

    • 7:14pm GMT - February 5th, 2008

    WICKED COOOOL!,..............oh...i just remembered its not a ps3 exclusive anymore......(sigh) :(

  21. Xdeth | Xdeth

    • 7:33pm GMT - February 5th, 2008

    Rock* ftw

  22. Lp47PS3 | Lp47

    • 1:32am GMT - February 6th, 2008

    Pretty smart way to get the games hype up.

  23. bnolan56 | snowy311

    • 4:12pm GMT - February 6th, 2008

    Thats pretty cool but not viral marketing.

Related information

  • Related game: Grand Theft Auto IV

    Release date (US):
    April 29th, 2008
    Developer:
    Rockstar North
    Genre:
    Action - Third Person
    Rank:
    4 of 1,474 Games
    Up 0 places (in last 7 days)

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