GTA IV viral marketing continues with new poster
- Posted February 5th, 2008 at 09:32 EDT by
- 23 Comments
With the official launch date for Grand Theft Auto IV set for April 29th, Rockstar Games has taken no small steps in drumming up hype and anticipation for what is expected to one of the biggest games of 2008.
Late last month, residents of Brooklyn, NY were treated with the delightful “Wanted” ads posted on area telephone poles. The poster features the games core character, Niko Bellic.

It describes how he is wanted for a number of shootings in the Broker area (GTA IV version of Brooklyn) and is wanted dead or alive. Now the trend continues with a wanted ad in the Lower East side of Manhattan, for Little Jacob, a Caribbean arms dealer.

The ad suggests that the LCPD (Liberty City Police Department) will “clear any outstanding parking/speeding violations in exchange for information leading to an arrest."
Expect to see more of these sightings as we head closer to the release of this soon to be controversial title. PSU will keep you up to date on anything that happens surrounding Grand Theft Auto IV.
Source: Kotaku
Comments
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MilkyMilky
- 9:40am GMT - February 5th, 2008
- 1
That's not viral marketing idiot. It's advertising. There's no mystery because it says "Grand Theft Auto IV" right at the bottom!
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SiMpLy_iMpReSSd
- 10:02am GMT - February 5th, 2008
- 2
Cool, I Can't wait for this to be in my collection.
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cool6611 |
cop1- 10:34am GMT - February 5th, 2008
- 5
milkymilky u dont have to call someone an idiot before properly understanding the article, i have seen this word viral marketing on all the other websites that are covering this news.(gta4.tv , cvg, ign , planetgta etc). Do you think all of those articles writers are also idiots. There is something called manner and respect .
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1solidsnake |
solid1snake67- 10:40am GMT - February 5th, 2008
- 7
lol that's funny. people in brook lynn were probably thinkingit was true
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InfernoReaper |
GrimDarkling- 12:27pm GMT - February 5th, 2008
- 11
Too bad I don't live around there or I'd start pulling those posters off and decorating my room in them.
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D3v1lwqer23 |
GrimDarkling- 12:38pm GMT - February 5th, 2008
- 12
Great...now some retard isnt going to get it and kill some dude that looks like them and try to collect. I can see it now...and yes, people are that stupid, believe it.
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CONFLICT__01 |
conflict01- 6:53pm GMT - February 5th, 2008
- 19
Lmao !!!!!!! Quality ! ! !....i love rock*
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