Max Payne theatrical trailer releasedPhil Harrison, President of Sony Computer Entertainment Worldwide Studios (SCE WW) has gone on record to admit his frustrations with the Japanese branch of the consumer electronics giant, specifically in regards to how slow it conceded the idea of social gaming.
According to Harrison, Japanese executives did not share the belief that families could enjoy gaming together, an idea that had already been embraced by the European arm of the company with releases such as EyeToy and SingStar.
Speaking during a private lunch at the Game Developers Conference (GDC) this week, Harrison commented: It's a very interesting and frustrating thing for me to experience because I have been banging the drum about social gaming for a long time, with SingStar, EyeToy and Buzz.”
"And our Japanese colleagues said that there is no such thing as social gaming in Japan – people do not play games on the same sofa together in each other's homes. It will never happen. And then out comes the Wii."
Harrison also expressed his thoughts on Nintendo’s Wii Sports title, stating that it embodies the very idea of a true ‘next-generation’ game, before sharing his admiration for Nintendo’s success in marketing and sales.
"What's interesting with Nintendo adverts – and they are the same the world over – they always show the view from the television back to the sofa, which is very clever. And what do you see? A family or friends all on a sofa," added Harrison.

Good for him. Nintendo is doing very good for sure. Hopefully Sony can pull ahead in the end.
They need to try and sort the online gaming first. Granted its virtually lag free compared to XBL but the lack of the in-game message/chat service is very lame. SORT IT OUT SONY!!!
He speaks of the truth
Its good to see him make comments like this, shows that sony is not "arrogant" as there critics claim.
Well he speaks the truth
Tell 'em Phil. Now maybe they will listen.
Phil hit the target dead on. I do think Sony should reach out to the family social gaming. I just want to make sure they dont pull a nintendo and totally turn me off with mario the 15th and barney's sing along for games (joking, dont kill me Wii fans).
To me the Wii is not a competator of the PS3 - I have both system ones for me the others for the kids. Yes I do enjoy playing the wii for a "short time" my PS3 I can play for hours!
Funny,i thought the japanese branch would be...i don't know....abit more smarter than this.
psn id: gingo... Phil knows whats he's talking about and it was very nieve of the japanease song division to not beleive that their countries vision could change
Phil hit the nail on the head. Sure the Wii isn't a direct competitor to the PS3 per se, however creating family fun time on the Big Black Beast is important if you want to expand market share. They pulled it off last gen with the PS2 and this era should be no different. Sony owns tv game shows for heaven's sake, where's the Wheel of Forutne's, the Jeopardy's, etc.? With the PSn you can make those downloadable with puzzle packs and make a killing!
singstar and eyetoy games suck though !! and FYI I am from the UK (Europe) !! Leave Japan alone !! They have the BEST developers !!
I'm not into social gaming per se, but I do like playing on LANs. On the rare occasion I get my parents to play one of my consoles, they usually enjoy it.
wow, it makes japan sound like a cold, cold place.
At least he admits to what he believes
Social gaming is there as Phil explains with success with EyeToy and Singstar but these are games aimed at the casual audience which PS2 had many casual gamers. SCEJ say families inJapan don't play games together and Phil says look at the Wii, but I have to say how many gamers in Japan are playing the Wii by themselves with games like Mario Galaxy and are through with playing Wii Sports? I really cannot see families or groups of friends always spending time playing games together. They will play together now and then but the majority of play time will be single player and all the family games will wear thin.
I believe SonyJapan got it right with the PS3. At the moment it’s a console for hardcore gamers bought by hardcore gamers. I think Singstar on the PS3 has been released a few years early. The Eyetoy and Singtar on PS2 was released much later in the console life when it became cheap to buy and very popular among casual gamers who would buy this crap. These family games need to be released after when PS3 has been bought by the hardcore and when PS3 is cheap enough for the casual player to join.
We all must agree that the PS3 is the wrong piece of hardware to buy just for a bunch of friends to play a simple eyetoy game, is that why there is all that power and sophistication in the PS3 to play simple family games?
I admit social gaming can be fun among your friends every so often but that’s for some other hardware to do.
I don't think Sony needs to worry about those games anyway when the PS3 is going to get HOME, has many millions playing together online and LittleBigPlanet. I'd rather have these for social gaming than what the Wii has to offer.
Phil harrison is arrogant though. Maybe not right now but he is.