Sony Computer Entertainment America (SCEA) announced today that it has appointed three new executives to augment the company’s publisher relations, sales and HR departments.

The platform holder revealed that Rob Dyer has been appointed as Senior Vice President of Publisher Relations, along with Ian Jackson and Sally Buchanan as Vice President of Sales and Vice President of Human Resources, respectively.

All three individuals bring a combined total of nearly 50 years worth of experience in the games industry, and will report directly to SCEA President and CEO, Jack Tretton.

"Rob Dyer, Ian Jackson and Sally Buchanan's proven records of strategic leadership and innovation, combined with their extensive industry experience re-enforce their new roles as a great fit for our organization," Tretton commented.

“These three appointments augment an already strong executive staff at SCEA and provide the company with additional leadership to focus on key relationships with some of the most important constituencies, our publishing partners, retail community, and internal employees, as we continue to build on the momentum generated in early 2008 by the PlayStation family of products."

As the former President of Eidos Interactive and Crystal Dynamics, Dyer’s duties will consist of overseeing strategic co-marketing programmes, in addition to the execution of strategy for SCEA’s partnerships with external developers and publishers.

Jackson, meanwhile, who is the former Managing Director for Sony Computer Entertainment Canada, will be tasked with strategic sales and promotional initiatives across all four PlayStation platforms in the US.

Lastly, Buchanan, who has been with SCEA since 1994, will be in charge of overseeing various HR initiatives, such as career planning, leadership development and talent acquisition.

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