SCEI appoints new deputy president

  • Posted June 29th, 2009 at 11:26 EDT by Mike Harradence
  • 1,879 views
  • 16 Comments

Kunimasa Suzuki has assumed the role of deputy president of Sony Computer Entertainment Inc. (SCEI), and as a result will be responsible for tackling the day-to-day operations of the Japanese hardware manufacturer's PlayStation division.

After joining Sony in 1984 as part of the firm’s overseas marketing division, Suzuki later went on to assume responsibilities as general manager of the company’s VAIO business, as well as EVP of Sony Electronics in the U.S.

As deputy president of SCEI, Suzuki will now report directly to company boss Kazuo Hirai and oversee areas of strategy and product planning in addition to his current duties.

Speaking in a press statement, Sony commented: "Suzuki combines strong leadership qualities with a profound knowledge of network business and strategy that he has accumulated over many years working in the area of consumer products, such as VAIO.”

Said Suzuki on his new role: "I'm extremely excited to join the PlayStation team," adding, "I'm determined to maximise my contribution to accelerating the expansion of the PlayStation business, one of Sony's core categories, and at the same time play an active role in linking the consumer electronics and PlayStation teams to strategically fuse both businesses and create new and truly unique Sony user experiences."

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What are your thoughts?

  1. higgos22

    • 11:28am BST - June 29th, 2009
    • 1

    i own a vaio ill be looking at loayalty rewards when they make psn for like all sony products i got heaps

  2. Dave-The-Rave | Dave-The-Rave

    • 11:28am BST - June 29th, 2009
    • 2

    Does this really change anything?

  3. Acid-Hippie2007 | Acid-Hippie2007

    • 11:29am BST - June 29th, 2009
    • 3

    I wonder if this is a newly created postion or is he filling somone elses recently vacated position?

  4. thejokers12 | Legendess

    • 11:37am BST - June 29th, 2009
    • 4

    so he is the new president?and what kaz rank in sony?

  5. O_G_H

    • 11:49am BST - June 29th, 2009
    • 5

    @2 Maybe.  Maybe not, but it's real news compared to price cut rumors.  Maybe this new position will bring good ideas.

  6. Fijiandoce | Fijiandoce

    • 11:52am BST - June 29th, 2009
    • 6

     @4 "Deputy president" like a deputy Headboy/girl, second in command

     

    @5 i likes the sound of new ideas, even more so if they streamline the Playstation experience even more.

  7. PS3fan78

    • 12:28pm BST - June 29th, 2009
    • 7

    Hope this guy can get PS3 sale up to speed

  8. PS3-The Ultimate Machine

    • 12:46pm BST - June 29th, 2009
    • 8

     Did he take the post of Yoshida or somethin?

  9. rahstar2003 | explosive78

    • 1:25pm BST - June 29th, 2009
    • 9

    I dont know lately the japanese seem out of touch with what the world wants from a gaming system.

  10. Morganator | Hero_Nakamoura

    • 1:57pm BST - June 29th, 2009
    • 10

    @9  You mean online, online and more online with no single player experiences?  It seems to me that they're only concentrating on that portion and not the single player experiences.  I want more single player experiences, not online!  I hate playing online unless it's a game like Test Drive: Unlimited where it's not competitive online but more social.

    As for the article, I just want more single player experiences without the online options.  Not everything should be network based! :(

  11. Beasley2K | Beasley2K

    • 3:02pm BST - June 29th, 2009
    • 11

    WHAT!? So there's a new Deputy President, and not a single analyst has made a price-cut prediciton. Wow, I'm proud guys! You've managed to not make a price drop rumour for almost FIVE WHOLE HOURS! Well done!

  12. blackbullet

    • 3:54pm BST - June 29th, 2009
    • 12

    @ 10

    That, and moar FPS games I guess.- I personally could do without that.

     

    I like the vaio line, yeah they are a bit overpriced but good quality. I have had my laptop for about 4 years now and had no problems with it, still running strong for a single-core.

  13. Xion9

    • 6:36pm BST - June 29th, 2009
    • 13

    I like the mini vaio laptops i use to have a vaio desktop back in the day it was great.

  14. Lirion | Lirion

    • 7:22am BST - June 30th, 2009
    • 14

    @8 No, Yoshida is the president over Sonys worldwide studio.

  15. PS3-The Ultimate Machine

    • 12:21pm BST - June 30th, 2009
    • 15

     @14

    So who got fired,to let this guy become the new deputy president?

  16. Dragonfly | Azurium

    • 5:39pm BST - July 9th, 2009
    • 16

    oh no, this will change my life, my sammiches will be 2 crumbs bigger!!!!

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