Warner Bros has revealed that the company may consider changing its strategy in regards to supporting both Blu-ray and HD DVD, hinting it may shift focus in order to support one format exclusively.
Up until this point, the firm has remained one of the only major companies that have continued to release titles spanning both formats; however, this could be all set to change, according to company Vice President of High Definition Media, Dan Silverberg.
“One thing that may be changing is our strategy,” said Silverberg, during a Blu-ray media briefing yesterday.
“When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide — so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter.”
While not going into detail, it’s logical to assume from Sliverberg’s comments that Warner may have been tempted to embrace Blu-ray exclusively, given that Sony’s technology has remained the consumers number one choice in high definition viewing over Toshiba’s HD DVD format.
Stay tuned for more details as they become available.
Source: tvpredictions