Toshiba responds to Sony's Blu-ray claims
- Posted September 7th, 2007 at 04:55 EDT by
- 20 Comments
Earlier this week, during the CEDIA convention, Sony made some bold statements concerning the current market share of its high definition movie format, Blu-ray.
According to the company, stand-alone Blu-ray players have begun outselling HD-DVD players over the last 12 weeks, granting them a 63% market share. This statement has since then sparked controversy among High Definition forums such as the AVSForums and the forums over at HighDefDigest.com.
This announcement was a huge shock to pretty much everyone in attendance, as HD-DVD players have been outselling Blu-ray players since the inception of Blu-ray. This being due to cheaper stand-alone players, and longer running campaign.
Toshiba, a big time HD-DVD backer has heard Sony's claims and today has released a public statement with it's own numbers. Toshiba, citing NPD numbers for the month of July, claims that it's HD-DVD players alone outsell all Blu-ray players by a margin of 13%.
The NPD study is done monthly and is a widely accepted chart for sales figures, market share and is a tool used by many analysts to create predictions for the future. During the month of July, HD-DVD players accounted for 55% of all stand alone High Definition players, where as Blu-ray came in second with a respectable 42% market share, and combination players far behind with just 3% of sales.
Even more confusion comes into effect as many are now stating that Blu-ray is still technically in head of HD-DVD, if revenue is to be relied on. Basically, this theory puts Blu-ray players ahead because they have made more money selling fewer units. This is due to the much higher price point on most stand alone Blu-ray drives.
Toshiba has made a statement on this theory, stating: "While the competition may claim leadership based on one month of data, Toshiba has had continued sales leadership in every month since the original HD DVD players launched 17 months ago."
Regardless of which format is currently outselling the other, sales are surprisingly close right now, and with Christmas shopping season just around the corner, it appears that this format war is far from over. Be sure to check back in for more details on this as well as all of the latest in Blu-ray news!
Source: Highdefdigest.com
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Comments
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gameoholic
- 1:17am EDT - September 7th, 2007
- 1
Blu- Ray is still outselling HD-DVD movies, even though there are more STAND ALONE hd-dvd players being sold. They forgot to mention all the PS3's that have been sold, you know, 6 mill +. Blu-Ray will still dominate, especially in 2yrs, when the price will get lower, for the format.
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Staticneuron
- 2:50am EDT - September 7th, 2007
- 4
http://img213.imageshack.us/img213/9034/bd2xm5.jpg
The chart says it all. All it is, is spin from both camps. Either way it has to be a strike to the HD-DVD's camp pride because their claim was when the released the $250 toshiba deal they outsold BR. Now the BR camp is saying ever since the release of the 300 stand alone player (retails about 450) they have been outselling hd dvd.
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Razerblaze
- 4:45am EDT - September 7th, 2007
- 6
How can anyone in their right mind argue that HD-DVD is better? I don't get it...BDs store twice as much, and are starting to cost less than HD...are people insane? The ONLY thing HD-DVD has on BD is their cheaper players, but of course inferior technology is going to cost less. I see all these articles and it baffles my mind how anyone can look at the 2 and want this war to continue, or want the lesser product to win. BD is far better, end of story...someone please give me some argument as to how that statement is false because I haven't seen anything stating so in any of these articles...the only reason anyone seems to argue in favor of HD is because they are butt-sore that BD is better. Its like saying "CDs are a better storage media than DVDs because DVDs cost $.50 more." I swear these people have lost their minds.
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InfernoReaper
- 5:10am EDT - September 7th, 2007
- 7
I'm curious to see whether PS3forums puts together a giant Blu-ray-athon around the holidays to boost sales.
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sofaking13
- 6:47am EDT - September 7th, 2007
- 10
Funny stuff...I know some people's family who actually have gone the blu-ray route, and someone who is head of refference at local library I know, admits they are going to start bringing in Blu-Ray titles. I was like, now you need to specifically get Blu-Ray only, no HD-DVD lol. But, evidence does suggest that blu-ray does make more sense, and given time it will prove to be the dominant format.
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Supra2JZGTE
- 6:58am EDT - September 7th, 2007
- 11
Im in my right mind, and have actually had it up to here with the hardware inconsistancy of Blu Ray Disc. Where in the world is the DTS-HD Master Audio decoding for the PS3? Fox is going to start releasing titles soon and I am NOT upgrading my hardware for that. Come on Blu, get it together baby.
-dad
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Tha_Last_Romeo
- 8:03am EDT - September 7th, 2007
- 12
Does it really matter if its Stand Alone...? Most people use their PS2 or XBox as a DVD player. This doesnt matter.
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wolfhawk
- 8:43am EDT - September 7th, 2007
- 13
I think we are all losing in this war, the only real winners are the PS3 owners, and that's because Sony put the Blu-Ray player built into it so that dev's could use it in there games. The cool thing about this, is that regardless of who wins the movie HD war, PS3 owners will always "OWN" X360 owners because we have the ability to create better games. Just wait for the new X720 in a year or two, as the PS3 will go strong for years to come!
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nouse4aname68
- 9:28am EDT - September 7th, 2007
- 14
The_Last_Romeo, while ulimately true for a large portion of gamers, we are not necessarily the ones who will solely determine the outcome of this format war. There are millions of people who watch movies but do not play video games. So yes, PS3's and XBox 360's with HD-DVD players make an impact, ultimately, it's going to end up being a much larger war. Also, keep in mind that a large number of PS3 owners do not own an HDTV, and therefore do not rent or buy Blu-ray.
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PS3-The Ultimate Machine
- 12:16pm EDT - September 7th, 2007
- 16
Blu ray will dominate only because of ps3.No offence
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ps3fan16
- 1:20pm EDT - September 7th, 2007
- 17
why it toshiba making hddvd when they helped with the making of the ps3 ???? also movies are selling more on blu ray like hddvd is getting scared they already releasing transformers in october to put up sales i know yo cant compare a comedy to a action but sony has superbad wich was the best i would rather lagh the see a action movie
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Aratacus
- 3:01pm EDT - September 7th, 2007
- 18
@PS3fan16... i wondered that as well... why would toshiba, ibm, and sony make the "cell" together, then toshiba turns around and starts pushing HD-dvd... i guess this is kinda like... why did PS2 use ATI, xbox Nvidia....then 360 used ATI, PS3 nvidia.... MONEY!
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debamf
- 5:38am EDT - September 13th, 2007
- 20
Toshiba relying on NPD numbers, lol. And they only come up with July figures. Its now September and the blu-ray at 42% market share NPD claim could now be at 63%. Sony did say in the last 12 weeks and that could have been alot of stand-alone blu-ray players being sold in that time. It wouldn't be hard as there is ony like 200,000 HD-DVD players out there, and thats I think includes the add-on.
Oh and PS2 didn't use ATI, the gfx synthesizer was built in-house.
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