Square-Enix strives to be diverse
- Posted September 30th, 2007 at 16:26 EDT by
- 13 Comments
As we reported recently, Square-Enix is looking for foreign publishers in the United States and European markets, in an effort generate a larger amount of revenue from foreign markets. As the Financial Times article reported, Square-Enix’s foreign sales accounts for no more than 20% of their revenue, Square-Enix is hoping to make it 50% in the next three years.
However, Square Enix President Yoichi Wada has since issued a statement seemingly contradicting this report, claiming that foreign sales already accounts for 50% of the company’s revenue. Instead, Wada has stated that the firm now wishes to increase this number to a high percentage.
“It is crucial for us to expand our businesses on a global basis," Wada said. "Given the fact that the size of overseas markets is now more than three times as large as the domestic market, we recognize numerous growth opportunities. Our strategy to seize such opportunities is two-fold; (1) strengthen our own distribution channels developed by our local subsidiaries in these geographic areas, and (2) diversify our content in accordance with user preferences in each area.”
“Through these strategic initiatives, our initial goal within a time frame of three to five years is to raise our foreign sales ratio for console/handheld games from its current 50 percent level to approximately 75 percent. We shall continue our effort to better serve overseas markets”, he continued.
Square-Enix has two strategies set out in order to achieve their goals. The first is to expand on the firm’s distribution channels throughout particular areas and create more presence. Finally, the second is to open up to new ideas and create a more diverse stable of games to suit each demographics particular region.
Indeed, the most pressing obstacle facing the company at this point is due to the fact western territories are not as favourable to RPGs as their Japanese counterparts. Therefore, with that being said, it is widely conjectured that the Square-Enix may be looking into creating games in genres they have never stepped foot in before such as survival horror, FPS, and even western style RPGs similar to Bethesda’s critically acclaimed 2006 hit; The Elder Scrolls IV: Oblivion.
The possibilities are limitless, but it is going to be interesting to see how this all pans out in the next three to five years. This is also not the first time such an idea has been considered by the company; before the merge between SquareSoft and Enix, Square Soft had a tie with Electronic Arts, which resulted in an all-new subsidiary called EA Square. This brand brought out titles such as Chrono Cross and Parasite Eve 2 to the North American markets.
Stay tuned for more information as it breaks.
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Harlequin1987
- 12:35pm EDT - September 30th, 2007
- 5
so if they really want to increase revenue why have they not remade ff vii? sorry but only a dumbass wuld not remake tht game it would ship consols like nothing else and it would outsell everything!
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Alpha2
- 3:19pm EDT - September 30th, 2007
- 7
Again with the ff7 remake... seriously they're not making it right now dosent mean they wont make it in the future but right now they just have far too many NEW properties they're working on to spend time on remaking a game millions of people have already played and is still technically fresh in their minds.
The unfortunate part if this all is that if they WERE to make a remake it'd end up on the 36*, Do you people actually WANT that? They're already yarmering on about how they want to branch out, if they think that the 36* is the favored system in another region they're going to start making games for that system to sell more units in that region!
Square tried doing fightig games for a while and Dirge of Cerberus was their first attempt at something sort of FPS like I think they may begin making more games like that but they may also start thinking about racing games (Oh wait they DID do a Racing game on PS2 and it SUCKED) and true FPS... the day they make a Barret FPS is the day the universe swallows itself.
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Naucious23
- 9:33pm EDT - September 30th, 2007
- 9
i dont know why people are so scared reading this article, it's notihing, basically what im reading is they going to branch out of the RPG era and start developing games that appeal to different users in different countires such as FPS for U.S.A. Its not really stating that their going to be producing games for other consoles but it can happen but I think it would be exclusive to PS3 first before any other console cause look at this. Japan loves RPG's and most great RPG's are best known to be on P.S. or Nintendo. So a lot of japan console owners owns either a WII or PS3, plus these are asian owners who own the company. A Us console like Xbox360 doesnt have a chance in the gaming world in Japan and it would be highly ridiculous to make an exclusive for Xbox 360. Look at blue dragon....... exactly my point.
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Organic_Shadow
- 5:14am EDT - October 1st, 2007
- 11
A Square-Enix survival horror that's not Parasite Eve would be cool. Especially if it was a traditional survival horror and not an RPG in disguise. Not trying to knock on PE, but there are really only 3 survival horror series around, and considering the way RE has been going, I guess we are down to two: Silent Hill and Fatal Frame. In any case though, I would very much enjoy a nextgen Parasite Eve. Only played the demo of the first one a long time ago and thought it was interesting. Need to play it again sometime.
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DevilWillcry
- 8:25am EDT - October 1st, 2007
- 12
SE is looking at 3rd parties and the truth is, they will probably go with Disney's game studios, as they are already have an established relationship with them. EA has become a little power-hungry, and SE knows this, I am sure SE will want to extend their relationship with Disney, as Kingdom Hearts was already a great success. As for those saying Sony and Microsoft, don't count on it, SE specifically states that they want to work with a 3rd party partner, so no MS, Sony, or Nintendo. Sorry folks.
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The Cleaner
- 10:27pm EDT - October 1st, 2007
- 13
If Microsoft steps in and gets Square exclusives - even I might be lured into becoming a dual console owner. Up to now I've just run PC's & Playstations. The few crumbs square has given Nintendo never bothered me, but Im worried that Square might start to take prime titles away from Playstation if things dont change soon. Im glad they have been loyal this far and hope they stay PS3 focused.
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