Take-Two expects $400 million in sales from GTA IV
According to sources close to Take-Two Interactive, they are expecting to sell roughly six million units of Grand Theft Auto IV within the first week. That would push their total sales figures to a little bit over $400 million (USD). That would top the current world record held by Halo 3 at just over $300 million. While it is more impressive that it was done on an exclusive game in comparison to GTA IV being a multiplatformed title, the money amount is still nothing to scoff at.
Something also worth mentioning is the fact that these estimated sales figures may help stockholders decide not to dump their stock towards the EA attempted takeover. Take-Two may be able to stay afloat if Grand Theft Auto IV does as well as expected, which can only lead to good things for the gaming industry and the competitiveness between developers and publishers.
With GTA IV set to release just around the corner on April 29, we'll keep you guys posted on the exact amount that Rockstar ends up raking in.