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EA shooting for 'broader audience' with Dead Space 3

  • Posted March 11th, 2011 at 17:06 EDT by Mike Harradence
  • 7 Comments

The Dead Space 3 rumor wagon’s picked up the pace again this week, with Frank Gibeau, president of Electronic Arts’ Games label, giving the clearest indication yet that a third entry in the celebrated space horror is on the cards.

Speaking with the chaps at IGN, Gibeau said that the publishing powerhouse has got its sights set on attracting a ‘broader audience’ with Dead Space 3, and doffed his cap to Capcom and its success with the Resident Evil series.

"The Resident Evil series was awesome, the early versions were phenomenal. [Capcom] did a good job of growing the franchise to a very large market," he commented. "I think we still have some areas to grow with Dead Space in terms of trying to reach a broader audience without losing the quality and that survival-horror mechanic.

"That's how we're going to think about it as we think about Dead Space 3 and what we do next with the IP.”

Gibeau went on to say that he’s keen to see EA expand further into the 3rd-person action/horror genre, and let slip that developer Visceral Games is busy chiselling away at fresh IPs, as well as expanding on established brands.

"Overall, we want to try and grow the business in the action category," he explained. "EA doesn't really have a very strong stake there; survival-horror kind of lives in that genre. 3rd-person action is something that we think we can build and our Visceral Games team is really working hard at crafting some new IPs as well as building out ones that have succeeded."

"Horror movies are great films; it's a genre that's been around for decades. We think the same holds true for interactive," he added.

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  1. unicron7

    • 3:12pm EST - March 11th, 2011

     I get frightened whenever I hear "broader audience".  It either means dumbing it down or casualizing it, which seems to be a popular thing this generation.  What Capcom did with RE5 was terrrible as well.  They ruined the series with that one.  Survival horror my a**.  I love the Dead Space series....but I will keep a close eye on the next installment before I decide a purchase.

  2. Drebin296 | Drebin296

    • 3:21pm EST - March 11th, 2011

    @1
    Agreed entirely. RE5 was a good game, but it wasn't Resident Evil. If anything, Dead Space 3 should be more like the first one. It needs to be scary, not more action filled.

  3. R3sp0nse

    • 3:42pm EST - March 11th, 2011

     Online Co-op... this game seriously needs it bad! I can't believe DS2 never produced it! I\'d even like to see a patch for such a game mode.

  4. unicron7

    • 4:06pm EST - March 11th, 2011

     @3 But don't you think being alone adds to the creepiness?  The overall feeling of dread and lack of help.

  5. honomaru

    • 4:56pm EST - March 11th, 2011

    @4 Then play through the game alone first and then go through it online with friends later. You say it as if the fear factor is enough to add to the replay value. I sincerely doubt you're playing through the story mode alone more than 2-3 times feeling just as scared as you were the first time through.

  6. Grim_Dicer

    • 7:46pm EST - March 11th, 2011

    @1-5 if you lot want to play true survival horror games then play Amensia: The Dark Descent (PC) or Fatal Frame. Dead Space 1 and 2 are more action orientated games. Where by the key is to blast the F*uck out of things from beginning to end. After all the idea of a horror game is to run away from the evil that chases you rather than to confront it. In doing so deminises it's fear factor.

  7. Ergunno

    • 3:45am EST - March 12th, 2011

    @6 I agree. In Dead Space (which is a very fun game and I loved the first two), you have weapons, in RE, you have weapons but to an extent (I'm talking about earlier RE weapons). In RE 3, it isn't easy to KILL all the enemies. I spend most of my time running away but eventually I'm able to kill time as it's just distance yourself + shoot. But Amnesia, that's another story. The fear aren't the monsters, the fear is that you can't do anything about them :D. That's what I love about Amnesia. You don't have a weapon, you get spotted, all of a sudden you have to run away fast and your screen starts shaking like nuts because your character is actually afraid and there's some creepy BGM to add. Amnesia is easily the best survival/horror game I've played and I enjoyed it more than I enjoy games like Silent Hill and RE (not really a survival/horror gamer myself). I just love a game like Amnesia because it's original, yet awesome, but I also love Dead Space due to it's gore and due to it's WTF JUST HAPPENED value. Like, I'll never forget when I walk past one of those monsters, minding my own business and all of a sudden it gets up as I walk past him and he attacks me. Another game I like is FEAR and that's just because of Alma (the little girl). 

    No just to say something about the topic, please don't tone the gore/fright factor ofthe game down. You'd really ruin the franchise for more sales :/

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  • Related game: Dead Space 2

    Release date (US):
    January 25th, 2011
    Developer:
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