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Syndicate failed to meet sales expectations in part due to GAME collapse

16 April 2012

Starbreeze has suggested that its Syndicate reboot moved fewer copies than expected at retail in part due to the problems plaguing U.K. retail giant GAME.

Syndicate was released in February 2012 and debuted at no.7 on the All Format Charts before dropping out of the Top 40 after only three weeks.

Speaking with GI.biz, Michael Nermark, CEO of Starbreeze, commented: "There's so many reasons why a game succeeds or fails from a commercial point-of-view.”

"We released the game about a month or more ago, and we're doing our post-mortem right now: what did we do right, what did we do wrong, and of course we will look at the commercial side as well.”

"The numbers are not as high as we would like, and I think if you asked anyone they would say the same thing about any game they made.

"But [Syndicate] was released in the midst of GAME going under; the retail space is hurting, and I think that hurt us because we were such a retail product."

Check out our review of Syndicate here.


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