In a recent interview with Die Welt, Sony CEO Howard Stringer made a claim that the PlayStation brand had captured casual gamers long before Nintendo. Stringer stresses that even though they had the software to corner that market, that Sony did not pursue it as they should have. Instead, Sony’s strategy was to create a console that appealed to gamers who play a lot which also had a ton of functionality.
"We held the same target group with the Singstar karaoke game. But perhaps we neglected to pursue that avenue," admits Stringer. "Playstation games are rather designed for those who play a lot. Although it’s a different strategy, it pays off. We currently have a production bottleneck with the PlayStation 3 … Consumers are purchasing our PlayStation 3 video game consoles faster than we can produce them."
As expected, Stringer also noted that he does not see Nintendo’s latest craze, the Wii, as a rival.
"The Wii is not succeeding at our expense – it is not hurting us. We decided years ago to build a game console that offers much greater functionality."
For those curious about price cuts. Stringer made sure to mention that he doubts there will be one before Christmas. While this does disappointment, it makes sense for Sony to deny the cut until it happens.