DICE has great expectations for their first person jump-em-up, Mirror’s Edge, stating that they hope the game will sell three million copies worldwide.
Martin Frain, Marketing Director for DICE, has been singing praise for the hotly anticipated title. Frain believes that the look of the game shown in screenshots has garnered a lot of initial interest, saying how its unique look is easy identifiable. And it’s this exposure that will supposedly secure these sales numbers. Although, one could argue it is his job to say this…
Unfortunately, this is not always the case. Okami and Psychonauts were fantastic games, with very unique visuals (especially in the case of Okami), and both sold less then bottled water for fish and other sea life. Who knows though, maybe the marketing and future mass advertising will boost sales outside of the ‘core gamers’ that peruse the Interwebs.
The game still needs to prove itself though. Although current previews have been fairly positive, first person platforming is classically one of the biggest no-no’s in video gaming; along with RTS games on consoles, and Nazi imagery in games released in Germany.
The game hits North America on November 11, followed by a PAL release on November 14.