Speaking during an interview with Bloomberg TV, Strauss Zelnick, CEO of Take-Two Interactive, has said he doesn’t believe that AI will be able to produce a Grand Theft Auto competitor, with human developers always having a place in the creative process no matter how far technology advances.
One of the questions I’m often asked is this ‘Someone sitting at home can ask ChatGPT14 to make a GTA competitor, code it, give me the marketing materials and we’re off to the races.’ I don’t believe for a minute that that’s going to happen. There’s no evidence that tools that allow people to win creatively. So I don’t think that we’re in a situation where generative AI is going to change the underlying business dynamics to the contrary.
I think, you know, these are phenomenal digital tools and the more mundane tasks will be done more automatically. And that’s the history of our business. And the creative tasks will still be done by amazing human beings. It’ll be the intersection of the technology and. Human genius that will create hits on an ongoing basis.
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The Take-Two executive has broached the topic of AI before, stating in an interview back in February that he believes using the tech can boost employment productivity rather than reduce jobs. Zelnick also ecently touched base on why Grand Theft Auto VI doesn’t have a concrete release date yet, explaining it’s due to the fact the publisher wants to continue to maintain anticipation for the Rockstar Games crime epic.
[Source – Bloomberg TV via MP1st]