Lars Gustavsson, who has been with the franchise since the beginning and is affectionately known as Mr Battlefield, has decided he is ready for a new adventure. Lars has dedicated a substantial portion of his life to Battlefield and is proud to have helped shape the franchise into what it is today.
He is excited to pass the baton to the next generation of Battlefield creators at DICE, Ripple Effect, Industrial Toys, and Ridgeline Games.
The Battlefield franchise will now feature a leadership team consisting of franchise overlord Vince Zampella, DICE’s Rebecka Coutaz, Ripple Effect Studios’ Christian Grass, and Industrial Toys Alex Seropain. EA has now begun “coordinating multiple studios…to build a connected Battlefield universe” and “[unlock the series’] potential as one of the best first-person shooter franchise in the world.”
Yesterday, EA announced the formation of a new studio, Ridgeline Games, which will focus on creating narrative campaigns within the Battlefield universe.