Sony Computer Entertainment Europe (SCEE) president Andrew House has stated his belief that punters are likely to invest in a PlayStation 3 as a means of ‘upgrading’ from a less powerful system later on in the current hardware cycle.
House drew comparisons with the PlayStation 2 and Nintendo 64, where consumers opted for the latter before upgrading to Sony’s console later down the line when the ‘price was right for them.’
“If you look back at previous lifecycles, like PS2 versus N64, we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the lifecycle when the price point was right for them,” he told Edge.
“I think we’re going to see this later on PS3, and the fact that it’s a Blu-ray player as well and that there’s a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition. I think that will definitely be a factor in the marketplace."