Electronic Arts has cleverly held back information regarding its latest racing outing, Need for Speed Undercover, in preparation for a viral marketing campaign.
Now, similar to Resistance 2’s many viral websites, whichroadtotake.com has surfaced for Undercover. The website’s video feed features an unruly interrogation gone terribly wrong, while a timestamp at the bottom hints that the game could be fully revealed on August 20, 2008. Many items within the video can be clicked on, revealing additional live action videos featuring actress Christina Milian. One of the items provides access to the following live action/CGI trailer for the game.
The following info is all that is currently known about NFS Undercover. The title has had an 18 month development cycle rather than the standard 12 month cycle for past NFS games, partially due to Electronic Arts CEO John Riccitiello’s dissatisfaction with NFS Pro Street. Also, EA Black Box has confirmed that the title will take place in an open sandbox environment, again in contrast to the closed courses of Pro Street.
Need for Speed Undercover is scheduled to launch on November 18, 2008. We’ll have additional details for you shortly.