Embracer Group is clearly a dangerous shopping partner to bring along to the mall, because it can’t keep itself away from a shopping spree. Especially when there’s studios and IP rights on sale.
The massive publisher just announced five new acquisitions in total, with Limited Run Games, Tripwire Interactive, Singtrix, Tuxedo Labs, and the IP rights to The Lord Of The Rings and The Hobbit.
It also announced the formation of a whole new branch to the company called Embracer Freemode, which is a retro-focused branch.
“The newly formed operative group focuses on 6 broad and diverse business market segments including: Retro/Classic/Heritage Gaming & Entertainment, Game Development & Production, Devices, Gear & Collectibles, Community & Ecommerce, New Idea & Technology Incubation and Production Services.”
It’s through this branch that it’s purchased Singtrix, “creator of industry leading vocal processing effects technology for karaoke, gaming, and entertainment.”
On top of all this, there’s another currently undisclosed acquisition that was also made, which could have been anything.
It’s still mind-boggling to see Embracer pick up studios and IPs like this, especially with the IPs, in the case of Lord Of The Rings, represent some of the most popular intellectual properties in the world.
Whatever Embracer has planned, it feels like it’s gearing up to try and become the biggest publisher in the gaming industry, and it may already be well on its way.
Source – [Embracer Group]